A 15 year career across five industries: SaaS, telecom, defense, consulting, and pharma. Marketing, consulting, and project management. On a computer since I was 3. Building apps when the App Store first launched. Running side projects through university. Always learning. A short tour of what I’ve worked on.
Automattic — Remote, 2018 to present
Director, Product Marketing — 2022 to present
Global product growth and monetization strategy for WordPress.com, serving millions of users across 16 languages and multiple currencies. Own the full commercial picture: pricing and packaging, revenue experiments, lifecycle optimization, and GTM execution for monetized launches.
- Pricing, packaging, and monetization experiments — differentiated plans, bundles, and lifecycle offers to maximize adoption, expansion, and revenue
- AI and ML powered personalization across lifecycle messaging, offers, and engagement at scale
- Global GTM for monetized launches — AI-powered products, email, domains, and WordPress.com plans
- Revenue modeling and opportunity sizing with Finance, Data, and Product — TAM/SAM, conversion, ARPU, churn, and long-term value tradeoffs
- Managing and developing a globally distributed team across regions
Team Lead, Growth Channels EMEA — 2020 to 2022
- Acquisition growth across SEO, paid media, and partnerships with focus on funnel performance and conversion
- Regional experimentation frameworks across landing pages and flows
- Cross-functional alignment of demand generation with product readiness and lifecycle execution
Product Marketing Manager — 2018 to 2020
- Retention, renewals, and onboarding programs to reduce churn and accelerate time to value
- New channel creation to expand reach and acquisition surface
- Data analysis to identify growth levers and inform product and marketing decisions
Earlier
Roketsan. Project Manager, defense programs. Ankara, 2016 to 2017.
End-to-end delivery of complex defense programs — budgets, timelines, supply chain, and cross-functional coordination.
Accenture. Management Consultant, telecom. Istanbul, 2015.
Digital transformation, operating model redesign, and market-entry strategy for leading telecom clients. Worked directly with Director and VP-level stakeholders.
Türk Telekom. Marketing Product Manager. Istanbul, 2012 to 2014.
Retention and churn reduction across a large-scale customer base. Data-driven offers and billing experience improvements to increase digital adoption and lifetime value.
Pfizer. Junior Marketing Manager, Lipitor brand. Istanbul, 2011 to 2012.
Competitive analysis and brand strategy.
Education
MBA, Marketing and Strategy — Sabancı University. Summa Cum Laude.
BSc, Industrial Engineering — Bilkent University. Honors degree.