AI amplifies everything.
If you’re heading in the wrong direction, you hit the wall faster. If you’re doing the right things, you get there sooner.
I’ve seen both happen up close.
Someone struggling started sharing AI slop. Copy-pasted outputs, no thinking, no judgment. The gaps became impossible to ignore.
Someone else started building prototypes in hours. Things that used to take weeks. They were already resourceful. AI just multiplied it.
This isn’t just a marketing thing. I see it across roles.
The people who know how to think, problem-solve, and move with limited resources are getting a massive head start. AI doesn’t replace that skill. It just makes it more visible.
Good marketers will do more. Mediocre ones will have nowhere to hide.
And honestly, I’m here for it.
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