We did a strengths workshop recently.
The best part wasn’t discovering individual skills. It was seeing how people complemented each other.
We talk a lot about T-shaped marketers. One deep skill, broad awareness. That model is getting replaced.
What I’m seeing survive and thrive are multi-stack marketers. People with 2 to 3 real skill areas, not just one. And when you build a team where those stacks are different and complementary, that’s a superpower.
One person owns paid and content. Another owns product marketing and enablement. Another owns SEO and lifecycle. They don’t overlap. They cover each other.
Full-stack is a great goal to have. But a team of complementary multi-stack people is a really powerful combination too.
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