What does a great product marketer actually look like?
I’ve been thinking about this for a while. So I built a skill matrix.
15 skill areas. Four levels from foundation to high mastery. The obvious ones: GTM, content, analytics, pricing. But also the ones people skip or underestimate: strategy, influence, facilitation, feedback, leadership.
And yes, AI workflows is in there too.
The goal was a shared language. Where are you, where do you want to go, what’s the next step.
What I found: the gaps that show up most aren’t always the technical ones.
Most PMMs can write. Most can build a launch plan. The gaps that actually hold people back tend to be elsewhere. Influence without authority. Giving feedback that lands and doesn’t just create defensiveness. Facilitating a room full of strong opinions toward a decision. Communicating up in a way that moves things forward instead of just reporting status.
These are the skills that separate good PMMs from great ones. And they’re also the hardest to develop because nobody puts them on the job spec.
The 15 skill areas I mapped:
Strategy and Future Thinking. Campaign Management. Analytics. Content. GTM. Product Marketing. Pricing and Packaging. Influence Inside the Product Team. Communication. Collaboration. Feedback. Facilitation. Influence. Leadership. AI Workflows.
Each one mapped across four levels, from foundation to high mastery.
Drop a comment or reach out if you want the full matrix. Happy to share.
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